Marketing for Residential Property Management

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Date(s) - May 17, 2021 - May 18, 2021
12:00 pm - 3:00 pm

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NARPM Sarasota Presents
Marketing for Residential Property Management
Please note that this class is now virtual. Part 1 will be held on May 17 and Part 2 will be held on May 18.
Are you spending your marketing dollars wisely? Do you know how many clients and customers your marketing efforts are bringing you? Are you unsure of HOW to market to your client and customer base? All of these questions (and more!) will be addressed in Marketing for Residential Property Management. Whether you are new to the business or a seasoned pro, this course will help you hone your knowledge and skills in the area of marketing.
In this course you will develop a mission statement (or refine yours if you have one) and decide upon a related marketing goal to help guide your business. You will examine branding and the importance of knowing how your clients and customers think, feel, and behave. Time will be spent delving into various forms of media and advertising channels. Finally, you will learn about the importance of tracking and measuring outcomes that are key to your marketing efforts! Read more…
Instructor: Brian Birdy, MPM® RMP®

Brian Birdy, MPM® RMP®, served for 15 years in the United States Air Force before starting in property management. He started working for the family business in 1997. PMI Birdy Properties has specialized in property management for over 40 years. Brian has taken the company from a one-man office with 75 properties to a business of over 15 employees that manages over 1600 properties. In addition to his NARPM® designations, he has received the Certified Property Manager (CPM®) designation from IREM®. He is an approved Property Management Instructor for the States of Texas, Florida, Utah, and Washington as well as NARPM®. Brian holds a Real Estate Broker license in Texas, Missouri, and Washington.

May 17 & 18, 2021
12pm – 3pm
Deadline to register – May 10, 2021
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